David Lloyd Leisure Derby, a premier health and fitness centre, continually strives to empower its personal trainers and staff to deliver exceptional service to clients. Recognising the need for a workshop that combined inspiration with practical sales strategies, the management team, led by Richard Brand, invited Adz Khan to deliver a powerful session focused on positive mindset, motivation, and the importance of putting the ‘personal’ back into personal training.

 

 

Held at the meticulously planned David Lloyd Leisure Derby, the workshop attracted personal trainers, managers, and sales teams eager to advance their careers. Adz Khan, known for his inspiring life story and practical advice, was invited back to share his insights. The goal was to not only motivate but also equip the participants with actionable strategies to enhance client retention and drive business success.

 

 

 

Adz began the workshop by sharing his remarkable journey. Despite never attending school sports days due to feeling useless at sport and fitness, his life took a drastic turn when he was sentenced to prison at 16. Entering prison with no qualifications, Adz used this time to completely transform himself. He dedicated himself to studying fitness, earning countless qualifications and distinctions in diplomas. This period of self-discovery was crucial, as it laid the foundation for his future success. He walked out of prison not only as a different person but as a record-breaking, multi-award-winning personal trainer. Adz emphasised that sometimes, when you’ve lost everything, you’re truly free to do anything—and that’s exactly what he did.

 

 

Adz highlighted the importance of maintaining a positive mindset in both personal and professional life. He shared how his journey from a prison cell to becoming a celebrated personal trainer was driven by his ability to cultivate mental resilience. This mindset, he explained, is what enabled him to overcome the immense challenges he faced and find success in an industry he once felt completely unsuited for.

 

 

Adz discussed the critical role of motivation in sustaining a successful career in personal training. He shared techniques for staying motivated through tough times and using that motivation to inspire clients and drive business growth. His story served as a living example of how motivation can propel you forward, even when the odds are stacked against you.

 

 

A significant portion of the workshop was dedicated to practical sales strategies tailored specifically for personal trainers. Adz provided key insights on how to effectively drive personal training businesses, focusing on client retention, upselling services, and creating long-term client relationships. These strategies were designed to help personal trainers not only attract new clients but also maintain and expand their existing client base.

 

 

Adz stressed the importance of personalised service in personal training. He shared how understanding clients’ unique needs and tailoring sessions accordingly can significantly improve client satisfaction and retention. By building strong, personal connections with clients, personal trainers can differentiate themselves and ensure lasting success.

 

The feedback from participants, managers, and personal trainers was overwhelmingly positive. Many attendees expressed that the workshop had not only inspired them but also provided them with the tools needed to elevate their personal training careers. The focus on positive mindset, motivation, and practical sales techniques resonated deeply with the audience, empowering them to approach their work with renewed energy and purpose.

 

 

Participants shared their thoughts following the workshop:

 

“Adz’s story is nothing short of incredible. His journey from prison to becoming a multi-award-winning personal trainer is truly inspiring. The sales strategies he shared were immediately applicable, and I’ve already started seeing results.” — Personal Trainer at David Lloyd Leisure Derby.

 

“This workshop was transformative for our team. Adz’s approach to client retention is something every personal trainer should learn. We’re already noticing a difference in how our trainers connect with clients.” — Fitness Manager at David Lloyd Leisure Derby.

 

 

Adz Khan’s workshop at David Lloyd Leisure Derby was a standout success, offering both inspiration and practical tools for personal trainers to thrive in their roles. By sharing his journey from overcoming the immense challenges of prison to becoming a leading figure in fitness, Adz demonstrated the power of a positive mindset, motivation, and personalised service. The workshop not only helped attendees enhance their personal training services but also reinforced the importance of resilience and determination in achieving success.

 

If your gym, health club, or sales team is looking to empower its staff with the mindset and tools they need to succeed, consider booking Adz Khan for your next workshop. Contact us today to learn how Adz’s sessions can be tailored to meet the specific needs of your team and help them reach their full potential.