Case Study_Keepmoat Homes

Case-Study

Keepmoat Homes

Case Study:Igniting Resilience and Mindset at Keepmoat Homes

Overview

In the high-pressure, deadline-driven world of construction, mindset isn’t just important it’s mission critical. Keepmoat Homes, one of the UK’s most respected housebuilders, recognised that fostering a resilient, motivated workforce begins with investing in mindset at the leadership level.

To empower their HR team and reinforce a culture of positivity, Debbie Waddington, HR Director at Keepmoat Homes, brought in Adz Khan, founder of My Kind of Criminal, to deliver a transformative keynote on positive mindset and resilience. The session took place at The Hilton Hotel, Doncaster Racecourse setting the stage for a powerful and unforgettable experience.

The Challenge

Construction is a sector where pressure never sleeps. With ambitious targets, tight timelines, and ever-growing demand, even top-performing teams can begin to feel the toll. Keepmoat Homes wanted more than a pep talk. They were looking for something raw, real, and deeply human a message that would not only reframe stress but reignite purpose.

The Solution

Adz Khan delivered a powerful, story-led keynote built around lived experience, transformation, and high-performance mindset techniques. From serving a life sentence as a teenager to becoming an award-winning entrepreneur and speaker, Adz brought authenticity, vulnerability, and undeniable authority to the stage.

Key Themes Explored:

•Overcoming Adversity – How mindset shapes outcomes in even the toughest environments

•Reframing Pressure – Viewing stress and deadlines as performance tools, not barriers

•Emotional Discipline – Techniques for building inner strength and resilience

•Team Energy & Culture – How individual mindset drives collective morale and productivity

Using practical tools, humour, and heartfelt storytelling, Adz equipped the team with strategies they could implement immediately not just in their roles, but in their lives.

Feedback from Keepmoat Homes

Debbie Waddington, HR Director – Keepmoat Homes:

“Dear Adz, I wanted to say a huge thank you for delivering your session on Positive Mindset to my HR team. The session was very well received indeed, with the team collectively, and individually, commenting how much they had taken away from it.

The way you draw on your experiences and turn this into an engaging, uplifting, and encouraging session for others is of great credit to you. I loved your delivery, which is very energetic, and how you managed to weave in the key takeaways you wanted to convey. Both you and your messages will certainly be remembered by my team.

I would highly recommend this Positive Mindset session to other teams in a corporate setting.”

Impact & Results

•Renewed sense of purpose and energy within the HR team

•Immediate adoption of mindset tools across departments

•Stronger internal communication and emotional leadership

•Enhanced resilience during high-pressure periods

Conclusion

This wasn’t just another corporate seminar. It was a reset.

A mindset shift.

A cultural spark.

By bringing in someone who has lived both adversity and achievement, Keepmoat Homes empowered their HR team to face professional challenges with strength, clarity, and a renewed belief in what’s possible.

Want to build a resilient, high performing team that thrives under pressure?

Book Adz Khan for your next corporate seminar and discover how real-world transformation can drive real world results.